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This is a post by ProBlogger SEO expert Jim Stewart
While WordPress is a relatively secure platform, it can still be hacked. In fact, out of the 11,000 hacked websites Securi analyzed in 2016, 75 percent of them were running WordPress.
If your WordPress site has been hacked, fear not. By following these tips you can fortify your site and kick wannabe hackers to the kerb.
And provided you act quickly, your WordPress site’s SEO traffic—and even its reputation—can recover within 24 hours.
Here’s what you need to do.
The first step towards getting your site back into Google’s top SERPs is to make sure it isn’t harbouring hidden malware – malicious code the hacker has inserted into your site. If you don’t, all your repair efforts will be wasted. Worse still, you could end up infecting the computer of anyone who visits your website.
And while you’re at it, get rid of any spam, installed content or other suspect material you find.
Next, make sure you’ve entered your website into the Google Search Console (GSC). It will reveal your site’s overall status, and help you understand which URLs on your site are being affected by the hack. You can even use it to take down your site’s blacklisting.
Of course, you should already have GSC set up for your site as it can help enormously. But it can be especially useful when your site has been hacked. For example, it can send you a warning email when the message “This site may harm your computer” appears in Google’s search results — a sure sign your site has been hacked. Just make sure the email address it gets send to is one you monitor regularly.
You’ll need to go through a submission process to assure Google your site has been fixed and you’ve removed all malicious code. They will then remove the message from their search results.
Google can review your WordPress site for malware and unwanted software. It’s a simple process, and it’s definitely effective. Navigate to the Google Search Console “Security Issues” report and request a review.
Once you’ve started recovering your website’s rankings, you should download a couple of plugins that are conducive to long-term security. Check out:
These plugins can secure your website from all angles, and give you complete control over unwanted visitors, admin permissions and keyword tampering.
However, try to minimize the number of plugins on your site. The fewer you have, the less chance there is of your site’s security being compromised.
Another option is to use a combination of Cloudflare (which hides your site’s actual IP address, making it harder for hackers to find) and a secure host such as WP Engine.
The post-hacking pick-up process is a long one. But it’s not impossible to overcome.
If you’re dealing with a WordPress website hack, you need to understand how you’re being hacked. Narrow down the options, and look for inconsistencies. Ask yourself:
These factors all play a major role. Once you’ve answered each questions, contact your hosting company. If your weak point was a plugin, remove it and protect your site from that vulnerability.
If your site has been infected with irrelevant pages, they can dilute your content and affect your rankings. Google may not recognise the hack, and take them into account when ranking your content. And if that content weakens your original content authority, your rankings will suffer.
These pages usually contain links that divert traffic away from your site. And it can be difficult to understand why why your rankings are dropping if they’re still being indexed.
To fix the problem, you need to isolate and manually remove the URLs from your index. Fortunately, it’s easy to do. Just go to Search Console, and under the Google Index section select ‘Remove URLs’.
And once they’re gone, you’ll need to monitor any crawl errors and re-submit your site maps.
Example of a Government site that has been hacked and cached by Google.
Your blog’s first line of defence begins with strong security from a robust hosting provider. That’s why we recommend WP Engine. It has exceptional security, and won’t let you install plugins that could compromise the security of your site.
If you’re using shared hosting, your other websites may have also been affected. So talk to your provider, and see if they can identify any backdoors that may have led to your website being hacked. They may even be able to set up an additional login step that hides the real login page.
And don’t forget to change your passwords.
Always keep backups of your WordPress site so you have the option of restoring it if necessary. If your WordPress blog is updated daily, you may have lost a lot of blog posts, comments and other content. If that’s the case, you may need to consider restoring it from a recent backup.
Even if you haven’t lost much content, it may still be worth restoring an earlier version to ensure your site isn’t harbouring unwanted content, visitors or other material.
You may also want to invest in an online security scanner, which can identify any WordPress files that have been compromised.
If you’d rather do it yourself check these files on your WordPress site:
You should also check your uploads and wp-includes directories.
Replace any compromised files, and if necessary reinstall the WordPress core files. But be careful. And stay up to date with WordPress’ new features, updates, bug fixes and news.
Chances are you’ve put a lot of work into both the design and the content of your website. So make sure you protect it by following these tips.
But always remember that if the worst comes to worst and your site is hacked, it’s not the end of the world. And with a bit of hard work you can recover your site and your Google rankings.
The post 9 Tips for Recovering Your Google Rankings After a Site Hack appeared first on ProBlogger.
Have you ever been docked?
If you have not, then there’s a need to congratulate you. It’s actually not a palatable experience to get sued for any reason and then appear before those fierce-looking magistrates and be drilled for hours. It could be emotionally and psychologically challenging.
Meanwhile, a lot of small enterprises operate with the erroneous belief that small businesses don’t get sued. What a big error of judgment! Well, for your information, anybody can be sued: individuals, small businesses or large businesses.
Don’t you believe me? It’s alright even if you don’t. But before you conclude that you are right, here’s what the U.S Chamber Institute of Legal Reform came up with their research findings:
In America in 2008, the tort liability price tag for small businesses was $105.4 billion.
81% of the business tort liability costs were borne by small businesses. Unfortunately, their revenue was only 22%.
The $35.6 billion of the tort costs paid by small businesses was paid from their pockets instead of through insurance.
Yes, you read the lines clearly. That’s how funny things could be. So, if you think because you are an individual or a small enterprise and as such could not be sued, you need to have a rethink.
Well, back to the social media, you see a lot of mistakes being made with the way things are done on the social media. These mistakes could actually land you in hot water. Yes, the social media is a free place to express yourself and enjoy a freedom of speech but it’s not a place to step on the rights of others.
While you try to socialize, always remember that socialization could come with a price tag. If you take the wrong step, someone could get hurt and sue you. Of course, you know what that could lead to.
But what exactly are the not so popular social media mistakes that could land you in court? Here are a few of them:
1. Public disclosure of private facts
Everybody has the right to keep some information private, away from public consumption. Those information people want to keep to themselves must never be disclosed to the public. If you disclose them to the public you could be sued for invasion of privacy.
For instance, tweeting someone else’s medical records without his permission amounts to an invasion of privacy.
Another area where you could invade someone’s privacy is in the area where you want to give a public shout-out to your customer. You could be sued for invasion of privacy if go ahead to use the customer’s name or image in the post without first obtaining permission from him/her.
Areas where one’s privacy can easily be invaded include disclosing sexual history, medical records, financial woes, employment background, etc.
Let’s take a typical scenario where somebody is to undergo an appendicectomy operation and agrees that it should be filmed for educational purposes only. If you eventually go ahead to publish such film on social media without the consent of the patient, you have invaded his/her privacy. The person could sue you for such social media mistake.
2. False-light publicity
Another not so popular social media mistake that can land you in court is false-light publicity. This happens when you spread false or misleading information about somebody. It’s even worse if the information being spread is embarrassing or offensive to the person or his/her family.
Oftentimes on social media, someone starts a publication and you decide to retweet or share the post without confirming its authenticity.
If your retweeted or shared post gets to the knowledge of the affected person, he could sue you for spreading information that’s not true about him. The same could also apply to the person who originally started the post.
3. Misappropriation
One funny practice on social media is that people post updates or advertorials using another person’s image without first obtaining permission from the image owner.
Some even use the images of celebrities as their profile pictures without permission. In some instances, the name of a celebrity is used as a profile name. This, often overlooked mistakes can land you in court.
An example to consider here is the case where the retired NBA star Tim Duncan sued a San Antonio real estate agent for the use of a personal image in an advertisement without obtaining his permission.
In 2015, the Australian Broadcasting Corporation (ABC) reported that a web-based travel agent owned by Serpil Sevin was asked to pay Vincent Khoury Tylor, a panorama photographer based in Hawaii the sum of $24,000 for using his image work without first obtaining permission and without credit score or the payment of compensation.
4. Slander/Libel
Making defamatory assertions against someone because you are angry or indignant could also land you in hot soup.
Words, spoken or written, that have the capacity to damage somebody’s reputation can attract litigation.
Libel occurs when you put into writing something that is damaging or untrue about someone else or group of individuals. Whether you eventually admit it as an error or reality, the damage might have been done, setting the stage for a legal challenge.
Slander, on the other hand, is when you verbalize damaging phrases.
Take for instance the report published on the telegraph.co.uk, about a typist who launched some vituperation against her employer for an alleged unpaid £150 invoice. The employer launched a legal case that is worth about £100,000.
What this simply means is that it is possible for you to slander somebody unintentionally on social media and yet not realize that you have done so. Eventually, this could land you in a legal battle that may turn out to be costly.
Unfortunately, it is not only when on social media that you are capable of committing libel. Whatever you write on your blog, newsletter or any other type of digital content is capable of landing you in a libelous case.
Since you know that people could easily pick some holes in your write-ups, how do you salvage the situation? How you avoid cases of slander and libel? The following are a few things you could easily do to save yourself that embarrassment:
Conclusion
Social media remains a very good place to promote your business, interact with friends, share updates and contribute to social discourse. But it’s also full of thorns and landmines. You need to tread with caution all the times.
In our quest to market our businesses and make money via the platform, we shouldn’t cross the boundaries and get into trouble which could eventually cost us more money than what we made.
It is, therefore, important to remain silent if what you say is likely to land you in a hot soup. Any spoken word can never be taken back again. No matter the damage control, you would have succeeded in spoiling a lot of things.
Remember to give credit to any source of information or photos you use for your updates. Copyright infringement or intellectual property theft is a serious case you wouldn’t want to get involved in.
The post 4 Not So Popular Social Media Mistakes That Could Get You Sued appeared first on All Blogging Tips and is written by Theodore Nwangene
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Remember the 1st of January 2017? Did you decide “This is the year I’ll start a blog”? Or maybe you set some new blog goals for 2017, prompted by our community discussion?
Well, guess what? We’re coming up to the last quarter of the year – just 3 more months remain in 2017. Are you where you want to be with your blogging at this stage of the year?
If you haven’t set any goals you may not be sure how you’re tracking. It’s never too late to benchmark where you’re at and prepare for what’s ahead. A good start would be these 17 statistics to monitor on your blog. If it’s your first year of blogging, then check out our tips (and free download) for evaluating your blog’s first year. Even if it wasn’t your first year, the evaluation will still help you work out how you’re traveling with your blog.
If you’ve been blogging a while, you may want to conduct a more thorough review. Whilst it might be a little early to conduct a full annual blogging review, you may glean enough insights to get you through to the end of the year in good shape by evaluating these seven areas of your blog from Darren’s half-yearly review process.
With the final quarter of the year to go, you may also want to start planning ahead for next year. It will be Christmas before we know it, so it’s a good time to set some blog changing goals for the new year.
We’d love to know how you monitor your blog’s progress. Do you set goals – annually, quarterly, monthly even? Do you have a process for reviewing your blog’s performance? Perhaps you can share in the comments which metrics/milestones/achievements are most important to you? And, most importantly – tell us if you’re where you were hoping to be with your blogging as we move into the last quarter of 2017.
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Building a blog while studying or while having a job is no easy task.
It hard to do it even when you can dedicate yourself to it full-time, so what about when you’re limited on time and stress levels are higher?
Many people told me that it wouldn’t come easily to me, and they were right. But many people doubted that I could make it, and I did it anyway. I built a successful freelancing business while studying dentistry and scoring a GPA of 3.92 in the first 2 years.
Sound outrageous, right?
Here are 4 tips that helped me make it happen and that can make your chances of succeeding higher. Don’t forget to grab your cheat sheet; it will help you apply the tips shared in this post.
You’re limited on time. You have less than half the amount of time than others have to build their business. So what should you do?
You need to focus more. You need to do what takes others 10 hours in less than 5 hours. You also need to trim out all the unnecessary stuff. Don’t create content on all social media platforms. Focus on 1 or 2 that deliver the most results and ignore the rest, for now at least.
The question now is how to get more done in half the time.
I tried many different things but there was one technique that helped me do it easily, the Pomodoro technique.
In this technique, you set a timer to 25 minutes and focus on doing one simple task, like writing a post for example. And in this 25 minutes you try to finish whatever you can before the timer rings. But you can’t break the session, so you need to do it all at once with no interruptions.
Then you rest for 5 minutes, and repeat the cycle 4 times, and then take a bigger rest (30 minutes).
I know it sounds too good to be true, but after trying it for a week you’ll be a believer.
Many people have asked me what my secret weapon is. At the beginning, I said I didn’t have one, but after comparing other people’s routines to my own, I’ve found something that I consider to be my secret weapon.
And it is having a morning routine.
I know you’ve heard it before, but most successful people do have a morning routine for a reason. First of all, you have some of the best time where there aren’t any distractions, so you can get a lot of work done.
I was resistant about adding a morning routine before college; I barely woke up on time as it was, but when I noticed that Tim Ferriss always asks his podcast listeners what their morning routine is, I knew that they were doing it for a reason.
You don’t even to do any work at the beginning, a quick meditation session or just journaling what you want to get done in the day will set you up for success.
As you become more in love with it, you can add more time to your morning routine, and you could get an hour or two of pure focus time to accomplish a lot.
You’re also doing it before going to work and before any big emergency happens that could change your day completely.
Having my morning routine made me sure that even if an emergency happens in the evening, I would consider my day a successful one.
This one piece of advice I wish I knew earlier.
Why are you blogging or doing what you do? Choose one business model and follow it. So maybe you want to earn affiliate income, or you want to sell more of your products, or get money through ads.
Whatever it is, choose one model. And then choose one strategy that will help you accomplish this model and be successful.
So you may decide to focus on doing ads, or guest posting or writing those uber long posts to get more traffic. Just use one strategy that suits your needs.
And focus only on this strategy. Don’t follow any trends that may come along the way. They come and go. Focus on your strategy.
After you get that one strategy down pat, you can change things as you go and include more income streams, more traffic potentials.
But just focus on one till you reach a satisfactory goal.
I once heard Jim Rohn say, “Your business growth won’t exceed your personal growth.”
After applying this quote, things have changed considerably for me. I started changing my habits. Remove the bad ones and add better ones.
I started focusing more on my health. I started to read more books. I was journaling more. I meditated more.
And I noticed one thing: my business growth took a huge spike and my energy levels and focus level were through the roof.
You can’t build a successful business if you’re not a person who’s capable of being successful. You need to be capable of it. Don’t be the limiting factor in your business growth.
I know many people will doubt that you can accomplish anything while working full-time. I know people doubted me.
But I am here to tell you that you can do it.
Just listen to yourself, follow the path you’ve set out, and apply the tips shared here.
I’ve applied all these tips and it was hard at first, but after I got into it, things were much easier for me.
And to make it easier for you to apply the tips in this post, I’ve created a cheat sheet. Grab it here.
The post 4 Tips to Grow Your Blog While Working/Studying Full Time appeared first on All Blogging Tips and is written by Ahmed Safwan
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Publishing great content on your blog is sometimes not as difficult but what is really difficult is getting a lot of people to discover and read the content.
So, if your content is not being read, it’s like dancing in the dark where nobody but you alone knows you are dancing. But with these 7 Evergreen ideas to repurpose your content to reach more audience, everything is about to change (for good).
What makes those authority blogs perform better than your blog is not only because they are writing quality articles but because they are strategizing and getting their content in front of the right size of audiences needed to give them the necessary exposure.
Now, if you’re not doing the same thing they’re doing, you shouldn’t expect to be getting the same result as them.
According to a post published by Srinivas Rao on the Search Engine Journal, “For repurposed and repackaged content to work it must be polished, expanded upon, and treated as your art.”
If you are not getting the right traffic, perhaps it’s high time you changed your approach. Do something you’ve not done before but which is known to work and give others the expected results.
So what are those things you should do in order to make more audience aware of your blog and content?
Here are the seven critical steps you must take.
1. Turn Your Blog Post Into a Slideshow
(source)
Take a look at any of your great content and pick out the salient points from the post and change them into a PDF or PowerPoint presentation. Upload the presentation for free to Slideshare. With it, you can reach a new channel with several readers.
One way of making the PowerPoint attract more readers is to add quality graphics and quality templates such as the Motagua – Multipurpose PowerPoint Template, which has up to 40,000+ total slides, 3000+ vector icons, 60 color themes, and lots more. The template has all it takes to make your PowerPoint presentation really colorful and enticing.
2. Create An E-course Out of Your Blog Posts
Another way to repurpose your great content to reach more audience is to assemble several quality blog posts on a particular topic and turn them into an e-course that can be delivered over a period of several days. Send it out to your mailing list as a newsletter each day for new subscribers.
This will help them to achieve whatever goal you promised to assist them achieve. For instance, it could be titled “Become a Web Programmer in 30 Days. “ Or you can title it “Learn Affiliate Marketing in 30 Days.”
Whatever name you call it, the idea is to keep educating them on your chosen topic for a specified number of days.
3. Turn Your Research Into an Infographic
According to Mass Planner, “Infographics are “liked” and shared on social media 3X more than other any other type of content.”
The conventional way of publishing research result, including surveys or other forms of research is to publish them as a blog post.
But you can do something different with your survey or research results by pulling together the most relevant results and posting them as an infographic. All you need to do is to get an infographic expert to create one for you.
Research carried out by Content Marketing Institute confirmed that “51% of B2B marketers prioritized creating visual content assets in 2016.”
Similarly, another study by Brain Rules found that:
“When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.”
Therefore, with these statistics, you’ll certainly agree with me that visual content like Infographic can really do a lot for your blog in terms of traffic, exposure and quality backlinks.
Interestingly, you don’t have to hire an expert to create an infographic for you, especially if you don’t have the money at the moment. You can create your infographic by using free online tools like Canva and Easel.ly. However, if you can afford to hire a professional for it, it’s totally worth it.
Once your infographic is ready, share it through various channels, including emails, approaching other webmasters to share it on their blogs, etc.
4. Turn Your Numbered Post Into Standalone Posts
You could have several numbered posts on your blogs and they are being read as a single post by your visitors. Why don’t you break those posts down by turning some of the numbers into standalone posts?
For instance, some of the posts like “Top 20 Ways of Making your Posts Go Viral” or “10 Different Ways of Writing Evergreen Contents” could be fragmented to get more numbers to create fresh posts individuals.
A top 20 list post could turn out to be 10 or more new posts that could be easily shared across new channels to bring in fresh traffic to your blog.
5. Compile Old Blog Posts And Convert Them Into An E-book
Go differently your blog and select the best posts on a particular topic and then add them together to create an all-inclusive e-book. You can upload it to eBook directories, give it out as a lead magnet, or simply sell it.
With embedded links in the eBook linking to some posts on your site, and affiliate links, it is easy to get new people to go and read the posts, and this could eventually bring you more affiliate commission too. As more and more people share the eBook with their friends, your audience (and possibly money) also grows.
6. Turn a Blog Into a Podcast
Do you know that a lot of people do not have the time to read blog posts that would take more than 5 minutes of their time? What happens to this percentage of people? Should they be ignored altogether? I don’t think so.
You can record any of your old posts and host it on podcast hosting sites like Libsyn, BuzzSprout, Podomatic, or SoundCloud. Those busy visitors can easily download the podcast and listen to it even when busy doing other things. It is one of those highly neglected sources of traffic.
7. Create an Advanced/Ultimate Guide To Something
Creating an Advanced Guide to something is a nice way of repurposing old blog content as well as a way of boosting search engine rankings.
List all your best blog posts on a particular topic in a new post and name it “The Ultimate List of Internet Marketing Resources.” You could as well name it “The Ultimate List of Super Affiliate Tools” or just anything. It all depends on your niche, and the topic you intend to use.
A perfect example of this is:
Such posts can also easily become evergreen as people see them as a sort of directory that could be consulted for information on the chosen topic.
You don’t have to be an expert to be able to repurpose your content to get more traffic. You only need to think out of the box. You could just say what you have said earlier in a different way, and things could change for the better.
Try and follow these content repurposing ideas and you could get an uncontrollable influx of traffic to your blog. Do something different today, and achieve more result.
The post 7 Evergreen Ideas To Repurpose Your Content To Reach a Wider Audience appeared first on All Blogging Tips and is written by Theodore Nwangene
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This is a guest post by Larry Alton
If you’re a ‘picture paints a thousand words’ kind of person, then Pinterest may be a great option for you.
Its tight-knit community and visual focus make it an ideal board for circulating and popularizing your ideas. And while it may not be as popular as Facebook and Instagram, it still has more than 150 million active users each month.
Pinterest also has a number of advantages:
People use Pinterest in many different ways. But let’s say you want to create a business or personal brand account on it to build an audience and ultimately drive more sales. What’s the best way to maximize its popularity?
First, you’ll need to create your brand’s account.
Once you’ve created your account, you can focus to optimizing and popularizing your individual posts, known as “pins.”
Your pins should be regular without being overwhelming. Pinterest users like a steady stream of new content, but not as much as high-volume platforms such as Twitter. Pinning once a day is fine.
But while you may only be pinning once a day, you should check in regularly and be ready to communicate with your followers. It may be worth investing in a mobile hotspot so you’re never disconnected from your audience.
Sephora has nearly half a million followers, and is a great example of how to time your pins. They’ve pinned close to 12,000 items, and yet they never flood or spam their users. They generally post post once or twice a day with things like “Today’s Obsession” and “Makeup of the Day”. They’ve clearly worked out a pinning schedule that’s perfect for their audience.
Pinterest lets you store related pins in folders known as ‘boards’. You can create as many boards as you like, and give them whatever name best describe the pins inside them (“Recipes”, “Interior Design”, etc.) You can make a board public or secret, and even create boards containing both your own content and content shared from other sources.
Whole Foods is one brand that’s exceptionally effective at creating and managing boards. They have more than 60 independently developed boards, each showing off recipes and ingredients in specific categories such as “summer recipes” and “Paleo”.
Pay attention to what your top competitors are doing, and learn from their actions. But don’t just take inspiration from their most popular pins. Look at what they’re not doing as well. If you want your pins to get attention, they need to show people things they’ve never seen before.
Take Japanese brand UNIQLO’s campaign to dominate the infinite scroll. They created elongated vertical images and posted them in just the right way to present the illusion of animation when users scrolled past. It was never tried before, and immediately caught the attention of thousands of users.
Most of Pinterest’s users are on mobile devices, so your best bet is to create high-definition, vertical images that mobile users can access easily. Tall pictures that fill up the entire space offered by the newsfeed are more likely to outcompete images in the same feed. The effect becomes even more powerful when the image is dominated by a single color.
Pinterest is a visual board, so keep any text on your pins to a minimum. Include a few words if you need to explain what the image is about or announce the date of an upcoming event, but otherwise keep the focus on the image.
Pins have space for text as well as images. This is a great way to give your audience practical information or tips. And because they’ll want to share that information with their friends and family members, they’ll be more inclined to share your pins.
The “Build It!” board set up by Lowe’s is a great example. Its thriving is almost entirely outsourced, giving independent bloggers and DIYers the chance to contribute their own projects, complete with how-to guides, for all their shared followers.
Generate more attention for your own brand by repinning high-quality or popular pins from other brands—preferably ones that would also appeal to your target audience. This will increase your visibility in other Pinterest feeds, and help you define what your brand is and what it stands for.
You can even create boards specifically for user submissions. Anthropologie has been extremely successful with a board called “Your Anthropologie Favorites”. Fans are encouraged to tag pins with #AnthroFave, resulting in even more visibility. And with 768,000 followers, it’s a brand you can learn a lot from.
Once you’ve created your account and have a stream of optimized Pinterest content flowing, it’s only a matter of time before you start attracting followers. And once you have your audience, you can nurture and tweak your strategy to grow your business – and your sales.
Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn.
The post How to establish your brand on Pinterest (and make it popular) appeared first on ProBlogger.
